Privacy Policy


Policy Introduction & Platform Data Protection Position

This independent official Privacy Policy is formulated in accordance with international cross-border e-commerce data security universal standards and North American regional user personal information protection universal norms, exclusive for this vertical daily skincare discount retail e-commerce platform, standardizing whole-process collection, storage, use, encryption protection, authorized sharing and permanent deletion of user browsing data, shopping transaction information, personal account information and logistics receiving information generated on the website. As a standardized cross-border online skincare e-commerce operating platform, we take user personal data security and privacy protection as core platform operation bottom line, build independent website data encryption system and internal data hierarchical management mechanism, refuse unauthorized user private information leakage, commercial data resale and non-authorized user information push behaviors, protect digital privacy rights and interests of global registered users and anonymous browsing visitors comprehensively.
This policy is independent of transaction terms and after-sales service policies, covers all user groups accessing the website: anonymous unregistered browsing users, registered member account users, completed order transaction shoppers, after-sales service applicants and platform sidebar function browsing users. All users entering website homepage, commodity classification page, search sidebar module, commodity detail page, order settlement page and after-sales service page are deemed to automatically recognize and agree to all privacy protection clauses of this policy. Combined with the operational characteristics of discount skincare e-commerce platform, we optimize data collection boundary, minimize non-essential user private information collection, balance normal platform e-commerce operation demands and user privacy emotional demands, eliminate user privacy anxiety in online shopping process, match high-privacy consumption demand of American target customer groups.

Legal & Reasonable User Information Collection Scope

We only collect necessary business-related user information required to support normal e-commerce website operation, order transaction completion, global logistics distribution and after-sales policy implementation, no forced collection of sensitive private personal information irrelevant to shopping service. The first category is basic account registration information: user independent set account login password, account basic browsing preference label, skincare commodity browsing category preference data, which are used to support website sidebar commodity intelligent recommendation, search sidebar accurate commodity matching and homepage seasonal skincare commodity push, optimize user emotional shopping experience and page browsing fluency, without collecting user identity sensitive files.
The second category is order transaction settlement information: order checkout consumption data, unified USD payment settlement record, discounted order transaction amount record, full-site 50% off preferential use record, shopping cart commodity collection data and impulse consumption order generation data, used for platform e-commerce transaction financial bookkeeping, inventory commodity sales data statistics and hot-selling daily skincare commodity background sorting, support platform inventory adjustment and commodity category optimization operation. The third category is global logistics delivery information: user designated commodity receiving name, international receiving detailed address, logistics contact receiving information, which are only used for warehouse outbound label production, global cross-border logistics transportation and terminal parcel door-to-door distribution, support execution of platform Shipping Policy and global free shipping service.
The fourth category is website anonymous browsing data: homepage banner browsing track, top announcement bar summer preferential content browsing record, sidebar promotion module click data, commodity detail page dwell time data, anonymous search keyword data, all anonymous browsing data do not bind user independent personal identity, realize desensitization collection in the whole process. We explicitly stipulate that we never collect user biological characteristic information, personal identity certificate sensitive information, private asset background information and irrelevant daily personal private life information, strictly control information collection boundary.

User Information Encrypted Storage & Internal Platform Management

All collected valid user shopping and service information adopts end-to-end bank-level digital encryption technology for cloud server storage, the platform adopts independent private cloud server for data bearing, no third-party public cloud data docking and data sharing access. User account password, payment settlement record and receiving address information are stored with double encryption algorithm, desensitize core private information in background data display interface, only open low-authority partial data view permission for front-end operation customer service staff, close core privacy data modification and download permission for all ordinary operation employees.
The platform builds internal staff data hierarchical permission management system for e-commerce operation: warehouse logistics team only obtains user order receiving address single data, cannot check account browsing and payment information; customer service after-sales team only obtains order transaction and after-sales application data, cannot derive batch user overall information; platform operation management team only obtains desensitized overall sales and browsing statistical data, cannot view single user core private information. All internal platform employees sign official data confidentiality employment agreements uniformly, prohibit internal private screenshot, export and copying of user privacy information, formulate corresponding internal operation penalty mechanisms for data breach behaviors, stabilize internal data closed-loop management of the e-commerce platform.

Authorized Information Use Scenarios for Platform Operation

We use user authorized information only for standardized e-commerce platform legal operation services, no commercial privacy information resale and non-targeted advertising push. Firstly, support basic website function operation: use browsing preference data to optimize left commodity sidebar hot goods recommendation, search sidebar keyword algorithm matching and homepage summer skincare commodity layout, fit user impulse consumption habits and emotional shopping demands; secondly, support order logistics execution: use receiving information to complete 1-3 days warehouse outbound, 6-12 days global unified distribution and free shipping logistics scheduling, implement official Shipping Policy clauses;
Thirdly, support after-sales policy execution: associate order transaction data with 60-day free return, free return logistics and 5-10 working days refund audit work, docking Refund Policy and Customer Service Policy standardized disposal; fourthly, optimize platform commodity operation: analyze desensitized user skincare search and purchase data, adjust daily skincare commodity inventory structure, optimize summer seasonal discount commodity shelf layout, maintain full-site 50% off stable discount operation; fifthly, solve user service demands: respond to user after-sales consultation, order logistics query and policy consultation demands through matched order data, improve overall customer service efficiency. All information use behaviors are within user authorized scope, no over-range information mining and hidden data use.

Third-Party Information Sharing Restriction Rules

This skincare e-commerce platform promises permanently: no active sale, lease, gift and commercial transfer of user personal privacy and transaction information to third-party marketing companies, advertising agencies and irrelevant commercial platforms. Limited authorized data sharing only exists in two necessary cross-border e-commerce service cooperation scenarios, and all adopt desensitized non-identifiable data transmission mode. The first cooperation scenario is global cross-border logistics carrier service docking: share desensitized parcel receiving address single data only for physical parcel transportation and terminal distribution, logistics partners are prohibited from binding user account and consumption data; the second scenario is official payment channel financial docking: share desensitized order USD settlement amount data only for fund transfer and refund fund scheduling, payment institutions implement independent data confidentiality mechanisms.
We do not cooperate with third-party advertising push platforms, user data statistics platforms and public opinion operation platforms, cut off all potential third-party data leakage channels fundamentally. All third-party cooperative service providers sign independent data confidentiality cooperation agreements with the platform uniformly, bind third-party data protection responsibilities legally, once third-party data leakage occurs, the platform will terminate cooperative relationship permanently and pursue corresponding liability in accordance with cross-border e-commerce industry universal norms. No website front-end embedded third-party tracking plug-in, hidden data capture program and anonymous information collection code exist on this website, protect user independent browsing privacy comprehensively.

User Privacy Right & Information Deletion Mechanism

All platform users own independent inquiry, check, modification and deletion rights of personal account binding information voluntarily. Users can modify receiving address, account browsing preference and shopping sidebar subscription content independently in personal account background at any time; users can apply for permanent deletion of account historical order records, browsing track and search sidebar historical records to platform customer service team freely, the platform will complete background data clearing within 3 working days without additional service charge.
For users applying for account permanent cancellation, the platform will erase all account bound personal information, transaction data and logistics service data in the server permanently after account cancellation, retain only desensitized overall sales statistical data for platform e-commerce operation analysis. We do not reserve inactive user private information maliciously, comply with user independent privacy disposal will. Meanwhile, the platform closes non-essential pop-up authorization request and forced privacy authorization window on the webpage, maintains concise, comfortable and low-anxiety webpage browsing experience, matches emotional value design orientation of the whole website, and adheres to confident and humane official platform privacy service tone.